Sondhelm Partners is the premier provider of integrated distribution, marketing, and public relations for the asset management industry 

Sondhelm Partners Recognized by Hedgeweek as Best Third-Party Marketing Firm in US for Third Consecutive Year

hedgeweek-2024

Hedgeweek recently recognized Sondhelm Partners as the Best Third-Party Marketing Firm in the US in 2024, an award Sondhelm has won for the third year in a row.

brand positioning for asset managers

“Our story needs some work.”

Distribution Help For Fund Managers

“Our sales team could use some direction.”

Marketing firms for asset managers

“Our email-blasts just aren’t gaining traction.”

PR for portfolio managers

“We aren’t getting the news coverage we deserve.”

Help for asset managers with mergers and acquisitions

“We want to buy mutual funds to grow AUM or sell our funds to a firm with stronger distribution.”

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Insights


The 9½ Reasons Why Asset Managers Should Hire a Fractional CMO

February 17, 2025

Are you considering hiring a part-time Chief Marketing Officer (CMO) to help grow your asset management firm? This article explains 9 1/2 reasons to make the move.

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SEO for Asset Managers Is About to Get Really Interesting

February 13, 2025

Many financial firms live and die by the traffic Google sends to their websites, but AI has made that flow of traffic less dependable. Check out our best ideas about how financial firms can stay visible despite today’s uncertain search environment.

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Digital Marketing for Wealth Managers: Proven Ways to Bring in More Assets

February 08, 2025

Today’s financial planning and wealth management sector is highly competitive. With all the options available—and more emerging constantly, including virtual ones—people take time to research firms to ensure they find the right ones for them. This guide explains the digital marketing tactics wealth managers must master to bring in new clients and revenue.

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Pitch Books for Asset Managers

February 07, 2025

Most boutique asset managers, hedge fund managers, and wealth managers know the pitch book is a basic building block for new client acquisition. But they have little idea on how to build their book. Here are best practices for creating a great pitch book to tell your story.

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In The News


Greek and Roman gods evoked fear, awe and envy. Their names now control trillions of dollars of your money.

February 12, 2025

An article in Pensions & Investments explains why so many crypto companies turn to mythology for their brand names. In it, Dan Sondhelm, founder and CEO of Sondhelm Partners, shares some insights. Read on to find out more.

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F/m Beefs Up ETF Roster with a New Dozen

January 29, 2025

F/m Investments launches 12 new ETF strategies. With Intelligence turned to Dan Sondhelm for insights on the ambitious move into specialized fixed-income and small-cap markets.

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Sondhelm Partners Wins Best Asset Management Third Party Marketing Company 2024 Award

January 03, 2025

Wealth & Finance International, a trusted global publication, presents the Private Equity and Venture Capital Awards, recognizing industry leaders and innovators who have contributed to private equity and venture capital firms. Find out about the latest award earned by Sondhelm Partners.

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