In the News


MID-YEAR REVIEW | Why Your Website is Never Done

June 09, 2025

Many financial services firms like their websites and think they’re complete and practically perfect as is. Wrong! Your website is never really done. If you don’t get any leads from your website and social media, you have a problem.

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MSIM, Russell Top Midsize Managers Brand Rep List

June 05, 2025

Midsize fund managers face a brutal reality: they can’t match big firms’ marketing budgets, yet branding determines survival. Dan Sondhelm weighs in on this topic in Ignites.

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This Could Have Been An Email: How to ‘Kill Meetings’

May 12, 2025

Executives fight calendar bloat as top CEOs declare war on unnecessary meetings. Dan Sondhelm says being intentional with scheduling improves productivity in financial firms.

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Dixon Midland Website, Developed by Sondhelm Partners, Wins Best Investment Website Award in 2025 Internet Advertising Competition

April 08, 2025

Dixon Midland’s website, developed by Sondhelm Partners, was recognized as the best in the industry by the 2025 Internet Advertising Competition. Learn more about this outstanding achievement.

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Yoga Is the New Golf at Industry Conferences

March 25, 2025

Golf used to dominate industry conferences, but now conference goers are just as likely to pack their yoga mats as their golf clubs. And some conferences have gotten even more creative with the activities planned for attendees. Dan Sondhelm commented on the shift for Ignites.

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New Name, New Plan? Promoting SSGA ETF – Without ‘Apollo’

March 04, 2025

State Street Global Advisors may have to pivot its marketing strategy for its new private-credit ETF after agreeing to drop “Apollo” from its name. Ignites turned to Dan Sondhelm to discuss how this rebranding might affect investor perceptions and market positioning.

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A Win That Shows How Financial Communication Is Changing

March 03, 2025

Fund Intelligence Awards honors excellence in financial communication at New York’s Metropolitan Club. Sondhelm Partners and KraneShares demonstrate how clear storytelling triumphs over technical complexity in modern investment marketing.

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Sondhelm Partners Nominated for 3 Hedgeweek European Awards

February 21, 2025

Sondhelm Partners has been nominated in three high-profile categories. Find out how you can vote to support us.

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Greek and Roman gods evoked fear, awe and envy. Their names now control trillions of dollars of your money.

February 12, 2025

An article in Pensions & Investments explains why so many crypto companies turn to mythology for their brand names. In it, Dan Sondhelm, founder and CEO of Sondhelm Partners, shares some insights. Read on to find out more.

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F/m Beefs Up ETF Roster with a New Dozen

January 29, 2025

F/m Investments launches 12 new ETF strategies. With Intelligence turned to Dan Sondhelm for insights on the ambitious move into specialized fixed-income and small-cap markets.

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