In the News


Digital Divide: 63% of Savers Need Human Help with 401(k)s

September 19, 2022

Most retirement plan recordkeepers are investing heavily in their digital offerings, but much of that spending may be lost on participants, a recent survey suggests. Dan Sondhelm opined for this Ignites article.

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Goldman Sachs AM Preps Strategic Beta Duo

September 16, 2022

Goldman Sachs Asset Management preps two strategic beta ETFs. Dan Sondhelm opined for this Traditional Fund Intelligence article on how these ETF’s will fit into Goldman’s portfolio of similar strategies and what type of investors would be interested.

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Shops on Texas Ban List Tout Oil, Gas Investments

September 01, 2022

BlackRock and other vocal supporters of environmental, social and governance investing are now promoting their decisions to invest in the Lone Star State’s oil and gas business. Dan Sondhelm opined for this Ignites article.

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Boutique Firm Subversive Adds Three Active Thematic ETFs

August 16, 2022

The firm builds hyper focus on thematic, disruptive mission, but needs to market these strategies to gain traction. Dan Sondhelm opined for this article in Traditional Fund Intelligence.

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Worth Its Weight in GLD: The Value of a Clever Ticker

August 03, 2022

Shops often use ticker symbols as branding tools for their products, but not all shops realize their marketing potential. Dan Sondhelm opined for this Ignites article.

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Strive Taps SSGA for Institutional Distribution Push

August 02, 2022

The firm looks to bulk up sales team prior to inaugural ETF launches. Dan Sondhelm opined for this Traditional Fund Intelligence article.

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Six Content Marketing Tips For KPAs

August 02, 2022

Content marketing is way of educating clients and prospects while generating more leads and strengthening your client relationships. Here are six content marketing tips for 401(k) plan advisors (KPAs). Dan Sondhelm opined for this 401kWire article.

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AXS Partners with Canadian Research Firm for ‘TopGun’ ETF

July 27, 2022

The collaboration brings a foreign manager’s strategy to US financial advisors. Dan Sondhelm opined for this Traditional Fund Intelligence article.

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Pandemic Weatherproofed Marketing Pros But Not Their Budgets

July 27, 2022

The shift to digital marketing, accelerated by the pandemic, has made marketing teams more valuable than ever for asset managers navigating choppy waters. Dan Sondhelm opined for this Ignites article.

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What Should Investment Managers Do Now to Prepare for a Recession? 6 Industry Gurus Have the Answers

July 26, 2022

Is the U.S. headed for a recession? When one hits, some boutique investment managers will be hit hard, and others will be well positioned to thrive. Now is the time to make the essential adjustments to business practices to keep your firm in the game so it can come out strong on the other end. We assembled a team of industry gurus who have weathered past recessions to share their insights on what boutique investment managers should be thinking about and doing right now to prepare for a recession. This article was published in NASDAQ.

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