Sondhelm Partners is the premier provider of integrated distribution, marketing, and public relations for the asset management industry 

brand positioning for asset managers

“We find it difficult to differentiate our funds from those of our competitors.”

Distribution Help For Fund Managers

“​​We don’t have strong relationships with the gatekeepers.”

Marketing firms for asset managers

“Our website is not generating quality leads.”

PR for portfolio managers

“Our portfolio managers and products are not getting the attention from the media they deserve.”

Help for asset managers with mergers and acquisitions

“I want to manage money but get rid of the headache of operating the mutual fund.”

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Insights


Platform Cuts Force Boutiques to Survive

August 06, 2018

Suddenly, due to platform rationalization, the economics of running a boutique fund or fund family have soured and the sustainability of funds that are vulnerable to outflows has come into question.

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Your Website in 3 Acts: Home Page, Content Page, and Landing Page

July 30, 2018

Website landing pages, home pages, content pages, and contact pages are not the same thing. What then is the difference, and why should asset managers and wealth advisors care?

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Why Email Marketing is Good for You [Pop Quiz]

July 23, 2018

How much do you know about email marketing? Take this quiz to find out.

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18 Content Marketing Best Practices for 2018

July 16, 2018

Content done well can drive traffic, leads and prospects along the sales funnel to satisfied, referral-providing clients. How do you start?

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In The News


The Many Benefits Hiring a Fractional CMO

July 24, 2018

Have you ever considered hiring a part-time Chief Marketing Officer to help grow your business? Did you even know that there was such a thing? Consider these 7½ benefits.

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18 Content Marketing Best Practices for 2018 Iris

July 17, 2018

Content done well can drive traffic, leads and prospects along the sales funnel to satisfied, referral-providing clients. How do you start?

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Why Knowing Who is Visiting Your Website is Important Iris

July 03, 2018

Most firms review vanity website metrics such as visits and page views to look for visitor patterns. Smart firms now realize WHO is visiting and how engaged they are with your content may be more valuable.

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