Sondhelm Partners is the premier provider of integrated distribution, marketing, and public relations for the asset management industry
Sondhelm Partners Recognized by Hedgeweek as Best Third-Party Marketing Firm in US for Third Consecutive Year
“We want to buy mutual funds to grow AUM or sell our funds to a firm with stronger distribution.”
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Insights
20 Ways ETF Brands Can Get Found Online
February 23, 2026
Find out how to ensure your ETF brand gets served up on search engines and AI summaries ahead of your competitors.
11 Ways to Effectively Market Your ETF
February 09, 2026
Find out 11 things you can do to effectively promote your ETF to investors it could be right for.
To Podcast or Not to Podcast: A Guide for Asset and Wealth Managers
February 03, 2026
Find out how asset management firms can determine if launching and maintaining a podcast program is right for them, and if so, how to get started right.
Why Your Investors Don’t Know Who You Are (And Why That’s Killing Your Growth)
January 29, 2026
Your investors can see your returns, but they can't explain your strategy. They know your fund name but not who runs it. That's not a relationship. It's a transaction waiting to end.
In The News
BlackRock Takes On Conspiracy Bots as Misinformation Risk Grows
February 23, 2026
Ignoring misinformation used to be an option. Not anymore. FundFire explores why, and Dan Sondhelm is part of the conversation. Read on. .
Dan Sondhelm Named Judge for 2026 Alternative Credit Awards North America
February 12, 2026
Sondhelm Partners CEO Dan Sondhelm has been selected as a judge for the 2026 Alternative Credit Awards North America, hosted by Alternative Credit Investor. Learn more.
Deal propels Virginia’s Burke & Herbert into Pennsylvania
December 22, 2025
Burke & Herbert’s second acquisition in three years pushes the Virginia bank past $11 billion in assets. Dan Sondhelm calls it “a straightforward play for scale and expanded footprint.” Find out more.
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