Sondhelm Partners is the premier provider of integrated distribution, marketing, and public relations for the asset management industry 

Sondhelm Partners Recognized by Hedgeweek as Best Third-Party Marketing Firm in US for Third Consecutive Year

hedgeweek-2024

Hedgeweek recently recognized Sondhelm Partners as the Best Third-Party Marketing Firm in the US in 2024, an award Sondhelm has won for the third year in a row.

brand positioning for asset managers

“Our story needs some work.”

Distribution Help For Fund Managers

“Our sales team could use some direction.”

Marketing firms for asset managers

“Our email-blasts just aren’t gaining traction.”

PR for portfolio managers

“We aren’t getting the news coverage we deserve.”

Help for asset managers with mergers and acquisitions

“We want to buy mutual funds to grow AUM or sell our funds to a firm with stronger distribution.”

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Insights


Is Cold Calling for Wealth Managers Dead? Find Out How to Bring Your Efforts Back to Life

March 12, 2026

Is your telephone outreach, often referred to as cold calling, falling flat? It’s a common issue for many wealth managers. Find out how to improve your phone outreach activities.

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ETF Launch Mistakes Asset Managers Keep Making (And How to Avoid Them)

March 04, 2026

ETF launches are booming, yet many wealth management firms watch their new funds close within a few years of launch. Learn the most common mistakes asset managers make when launching an ETF, and how to avoid them.

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The Complete Strategy Guide on Gated Content for Asset Management Firms

February 26, 2026

Gated content is any online resource that you can only get after you provide your name and contact information. Find out whether asset managers should use gated content as part of their lead-generation strategy.

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20 Ways ETF Brands Can Get Found Online

February 23, 2026

Find out how to ensure your ETF brand gets served up on search engines and AI summaries ahead of your competitors.

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In The News


Sondhelm​ ​Partners​ ​Shortlisted for Three Hedgeweek ​EU​ ​Awards​ ​2026

March 12, 2026

Sondhelm​ ​Partners​ ​has​ ​been​ ​shortlisted​ ​for​ ​three​ ​categories​ ​at​ ​the​ ​Hedgeweek​ ​EU​ ​Awards​ ​2026. Find out more and vote for us.

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New York Life Shakes Up Branding, Keeps Unit Names

March 02, 2026

Retiring a beloved brand can quietly cost you more than you gain. Dan Sondhelm weighs in on this trend in Ignites.

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BlackRock​ ​Takes​ ​On​ ​Conspiracy​ ​Bots​ ​as​ ​Misinformation​ ​Risk​ ​Grows

February 23, 2026

Ignoring​ ​misinformation​ ​used​ ​to​ ​be​ ​an​ ​option.​ ​Not​ ​anymore.​ ​FundFire​ ​explores​ ​why,​ ​and​ ​Dan​ ​Sondhelm​ ​is​ ​part​ ​of​ ​the​ ​conversation.​​​​​​​​​​​​​​​​ Read on. .

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