Crypto investing is unlike any other form of investment, and the marketing tactics that are effective for firms in the sector are also unique. The crypto industry and the marketing used to promote firms in it are constantly evolving.

Not only do crypto companies need to promote themselves to build brand awareness, they must also engender trust with wary investors and prospective partners who have doubts—or a lack of knowledge—about crypto. They must clearly explain what makes their crypto firm and its strategies unique in a market of sameness.

This guide reveals our top marketing strategies for crypto investment firms in 2025, why they work, and how to leverage them.

1. Content Marketing for Cryptocurrency Companies

Top-quality content should be at the heart of any crypto marketing program. It’s critical to explain what makes your approach to investing unique, demonstrate your expertise, build trust, and ensure your firm appears prominently in search.

Focus on topics that show how your firm responds to current market conditions, its unique approach to investing, your solutions and why they’re structured the way they are, and your position in the crypto sector. Of course, it’s valuable to discuss performance, but it shouldn’t be your only focus. A broader array of topics will keep people engaged and help build out a more complete picture of your firm and its solutions. It will also help demonstrate your credibility.

Pro tip: Format your content in a way the people you’re targeting prefer. While many associate financial content with the written word, others prefer receiving information via video or podcast or through charts, graphs, and other images.

2. Social Media

Social media should be central to any crypto firm’s marketing strategies. It’s a relatively easy and inexpensive way to connect with the people you are targeting on platforms they are active on, like LinkedIn, Facebook, and X. Social media is a primary way for you to share content that demonstrates your expertise and explains your approach to crypto investing. It’s a proven way to build trust and establish authority with potential investors and business partners.

It’s also appealing to number-focused crypto traders because social media marketing is backed by significant data that can prove whether strategies are effective and help improve efforts over time.

Pro tip: Leverage paid social media promotion to extend the reach of your posts to get them in front of more potential investors.

3. Influencer Marketing for Crypto Companies

Influencers can have a significant impact on the business success of cryptocurrency firms.

Finding someone in crypto, general finance, or academia that prospective investors and business partners respect–and who is willing to endorse and talk about your firm–will add a halo of respectability to it. It’s a great way to build trust in an industry where it is often lacking. It can also differentiate your firm from competitors not affiliated with an influencer.

If you’re unsure how to identify the right influencer, talk to the people you want to do business with and find out who they pay attention to when seeking investing, financial, and business advice. Once you get some names, reach out to them via email or social media to start a conversation about a potential influencer marketing relationship.

4. Public Relations for Crypto Companies

In addition to developing authoritative content, public relations (PR) is a key way to establish trust and credibility in the crypto industry. With PR, you can leverage avenues you do not own or control to get the word out about your strategies. Your firm’s appearance in respected media will go a long way toward building authority with prospective investors and business partners.

Public relations is particularly valuable for firms with unique approaches to crypto investing that reporters will want to write about. Crypto is hot right now, and publications are constantly on the lookout for new angles and strategies to cover.

5. Crypto Company Community Engagement

Crypto investors are a unique breed, passionate about sharing their latest ideas and discussing trending topics. That’s why it could be a smart move to launch an online community based on your crypto strategy. The camaraderie it generates will help build a greater commitment to your solution. Plus, you can leverage what you learn through the community to improve your offerings and come up with new ones. An active and passionate community built around your crypto investment solution demonstrates to prospective investors yours isn’t just another crypto offering. The members of your community could also become brand ambassadors that drive additional investment activity.

6. Crytpo Forums

Not ready to create your own online community? Why not participate in relevant investment forums? It can be a targeted way to interact with people who might be interested in investing in your solutions (or recommending them). Simply share relevant information and content with people in the group to spark interest and a desire to learn more by visiting your website.

Pro tip: Make it a point to avoid getting salesy because it could get you kicked out of the forum.

7. Search Engine Optimization (SEO) for Crypto Investment Companies

SEO is necessary if you want your solutions to get found online. What good is it to increase awareness of your firm if it can’t easily be accessed on the internet?

Ranking for the terms that make your crypto solution unique is critical. Leverage relevant keywords throughout your site, including headers and subheads. Ensure your meta tags and descriptions and image descriptions are accurate and complete. Post regularly to your blog to demonstrate to Google that your website is current and that you’re keeping up with industry trends. Finally, ensure your site is mobile-first and load time is fast.

Pro tip: If you don’t feel confident optimizing your site for search, consider investing in professional support. It will pay off in a big way by ensuring your solutions are found online by investors and firms interested in them.

8. White Papers

Even with today’s short attention spans, investors want to completely understand what they’re putting their money into, and they’ll take time to do so. That’s where thoughtful long-form content like white papers (or longer videos or a video series) comes in. Deep dive content lets you tell your complete story in a single place, which can be challenging on a website or landing page.

Pro tip: Require prospects to provide contact information to access your value-added material. It will provide you with valuable leads.

9. Paid Advertising

It is commonly believed that it takes money to make money. This is why you should consider adding paid advertising to your marketing mix. Find out which financial publications and websites the people you’re targeting regularly engage with. Then, look into their advertising costs and projected results to see if they align with your marketing plan. Also, find out whether the publications offer public relations or paid content opportunities to get more bang for your marketing buck. It’s far more powerful to have your solutions covered in a publication’s editorial section paired with an ad rather than just appearing in an advertisement alone. 

10. Email Marketing for Crypto Investments

Email is a valuable tool for marketing your crypto company. It’s a great way to stay connected with prospects and broaden the story you tell them. It’s also effective for staying top-of-mind with clients who might be interested in investing more with you.

To be effective, your emails should include more than just performance data. Offer interesting market and industry insights to keep people engaged and demonstrate your knowledge and expertise.

11. Crypto Conferences and Events

One of the top ways to build relationships with potential cryptocurrency investors and business partners is at industry events and conferences. Connecting virtually with people is one thing. Meeting them face-to-face and telling your story is a whole different thing. The personal approach allows you to express what makes you unique and enables people to genuinely connect.

Crypto may be a virtual currency, but that doesn’t mean the only way to promote your business is virtually.

In 2025, in the competitive world of cryptocurrency, crypto managers who master the art of building personal relationships will add a potentially game-changing component to their overall marketing strategy.

12. Referrals

Do you have investors who are passionate about your crypto solutions? Ask them to spread the word. They may have family members and friends interested in participating in your offering. You can’t know until you ask.

Crypto Investment Marketing: The Final Word

The crypto world is evolving rapidly. That’s why it’s critical to understand current crypto marketing trends and stay on the lookout for emerging opportunities. One way to do that is to follow the latest updates provided by Sondhelm Partners. Or you can reach out to Dan Sondhelm for a free consultation on how to grow your business using the latest marketing, communication, and public relations tactics. Schedule your session today.