State​ ​Street​ ​filed​ ​for​ ​five​ ​new​ ​high-yield​ ​bond​ ​ETFs​ ​without​ ​its​ ​signature​ ​SPDR​ ​brand,​ ​creating​ ​“smart​ ​positioning​ ​opportunities”​ ​for​ ​distinct​ ​brand​ ​identities,​ ​Dan​ ​Sondhelm​ ​told​ ​Ignites.​​​​​​​​​​​​​​​​