The correct answer is FALSE. You want to focus on your perspective, knowledge, experience, and trustworthiness, not your product. Before investors consider your product, they need to understand your company's values, approach to risk management, compliance procedures, and long-term vision. Crypto is an emerging digital asset. Investors want to know that their concerns are your top priority.

The correct answer is false. Established and large asset managers are actively seeking to partner with the right emerging cryptocurrency firm. Some asset managers are looking to acquire firms as sub-advisors; others seek to purchase outright. The established crypto exchange platform CoinShares recently expanded its product line and services by acquiring Valkyrie Funds for $530 million. Major pension funds have made substantial commitments to crypto. For example, in March 2024, Wisconsin invested $100 million in BlackRock's iShares Bitcoin Trust ETF. These deals work because both sides win. Big asset managers get specialized crypto knowledge and new and alternative investment strategies. Emerging crypto managers gain institutional backing for growth.

Sorry, the right answer is true. Digital crypto investing is now an emerging, not infant, asset class. Managers have created new alternative strategies and platforms to grow assets. The biggest category for crypto strategies has been in ETFs, primarily in Bitcoin from BlackRock and Fidelity. Additional strategies now include crypto futures ETFs, venture capital funds, private funds, and derivatives, among others. They are now available in mutual fund, hedge fund, private fund, and separately managed account structures. Infant asset classes currently include social tokens and real estate fractionalization.

Sorry, the correct answer is true. Family offices may be particularly interested in offering cryptocurrency funds to their high-net-worth and ultra-high-net-worth clients. Family offices, more than RIAs and other wealth managers, often seek alternative investment managers with a unique story who don’t fit into traditional asset class boxes and who might not have an established track record.

The answer is 1-3%. According to Morgan Stanley, its brokers may recommend  allocating to 1-3% of their portfolio in select bitcoin ETFs. This allocation acknowledges the potential upside of crypto for the right investors. Note that crypto assets may not be for everyone; some advisors treat crypto funds as a speculative alternative asset class.

The correct answer is true. Regulatory clarity by the SEC, CFTC, Federal Reserve, and Treasury Department has provided traditional asset managers, wealth managers, and institutions the security to participate in the crypto market and has spurred the growth of the asset class. Over the past ten years, institutional safeguards like highly regulated exchanges, clear pricing, standardized risk management and disclosure requirements, mandatory insurance coverage, and market surveillance for potential manipulation have been put into place. In January 2024, the SEC approved Bitcoin ETFs,  a major milestone in crypto investment. In addition, President Trump likes crypto investing and seeks a more favorable regulatory environment.

The answer is e, which includes b promoting your unique investment perspective or risk management process and c establishing the credibility and trust of crypto as investment assets.

Public relations can establish credibility and trust by securing coverage in respected financial media that asset managers and wealth manager decision-makers regularly read and watch. Reporters want your take, too. They may want more stories about crypto trends in platforms, exchanges, mergers, and new products, not just about the current Bitcoin price. Your approach might be what they want to write about. Third-party validation can help overcome skepticism about crypto investments and position your company as a legitimate investment alternative. PR efforts can backfire if wealth managers perceive crypto firms as aggressively promoting or generating hype over substance.