Email is so yesterday. Or is it?
Reports of its demise are full of spam.
The number of emails sent and received per day worldwide totaled more than 200 billion in 2017. A report from the Radacati Group expects almost 250 billion emails to be received and sent four years from now.
As for how people use email with their financial advisors, a Morningstar study revealed that 30% preferred weekly emails from their advisor. Another 37% preferred monthly emails. Just 20% liked a quarterly email update; only 9% wanted annual emails.
See how much you know about email. Take this 3-minute quiz, Jeopardy champions and wannabes, and see the answer key at the bottom:
1. What year was the term email first used?
____ 1999
____ 1967
____ 1982
____ 1984
2. Under which U.S. President was the CAN-SPAM Act signed into law?
____ Bill Clinton
____ George H.W. Bush
____ George Bush
____ Teddy Roosevelt
3. When was Microsoft Outlook introduced?
____ 2001
____ 1955
____ 1997
4. Who played Tom Hank’s male sidekick in the 1998 movie “You’ve Got Mail”?
____ Billy Crystal
____ Greg Kinnear
____ Jared Leto
____ Peter Scolari
5. When did the word SPAM first appear in the Oxford English Dictionary?
____ 1440
____ 1900
____ 1977
____ 1998
6. As of 2016, Gmail was less than 10 years old.
____ True
____ False
7. The Associated Press officially declared “email” to be “e-mail” in 2011.
____ Looks right
____ Looks wrong
8. Who sent the world’s first email in 1971?
____ Ray Tomlinson
____ LaDainian Tomlinson
____ Louis Tomlinson
____ Tom Hanks
9. The first electronic advertisement was sent in the late 1970s.
____ True
____ False
10. Everybody checks email on smartphones every day all the time.
____ True
____ False
Answer Key: (1) 1982. (2) Bill Clinton was President in 1998, although Teddy Roosevelt might have enjoyed a canned Spam after his many evenings on horseback. (3) 1997. (4) Greg Kinnear. Peter Scolari was Tom Hanks’ pal on the TV show “Bosom Buddies”. (5) 1998. The Guttenberg Bible first appeared in 1440. (6) True. Google pushed out Gmail in 2007. (7) Looks wrong. “Email” without the dash is the AP way. (8) Ray Tomlinson. (9) True. (10) Well, practically all the time. Infographic presented by Reachmail.
Dan Sondhelm is CEO of Sondhelm Partners. He helps asset managers and mutual funds grow. To read his previous Insight articles, click here. To schedule a complimentary consultation, click here.
Connect