F/m Wins Best Investment, Mutual Fund Websites

Web Marketing Association Awards Outstanding Achievement in Internet Advertising

Washington, DC, April 8, 2021 – The Web Marketing Association recently awarded two websites – www.fm-invest.com and www.fm-funds.com – as “Best Investment Website” and “Best Mutual Fund Website” in the 2021 Internet Advertising Competition (IAC) Awards.

Visit the IAC Winners Page for more information.

“These awards recognize and establish F/m as an industry leader in asset management and mutual fund communications,” said Rick Lake, Chief Investment Strategist and Head of Distribution for F/m Acceleration, the parent company of F/m Investments and F/m Funds. “Prior winners have included BlackRock, Cohen & Steers, John Hancock, and Pacific Life, among others. F/m joins these firms as an equal.”

The winning websites were developed by Sondhelm Partners. “F/m is committed to educating financial advisors and institutional investors about its quality strategies, people and products,” said Dan Sondhelm, CEO of Sondhelm Partners. “Strong performing websites, as part of F/m’s overall sales and marketing program, are a top priority to better engage, educate and inform clients and prospects and support the sales team.”

The Web Marketing Association was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. This organization is made up of Internet marketing, advertising, public relations and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites.

Judging criteria established by the Web Marketing Association include creativity, innovation, impact, design, copywriting, use of the medium, and memorability.

Awards were evaluated by objective advertising and financial industry professionals who have a thorough understanding of best practices in advertising design and technology.

Judges came from many of the best advertising and financial services firms in internet advertising including: Arc Worldwide, BlackRock Investments, Brunner Digital, Campbell-Ewald, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, LeapFrog Interactive, McCann Worldgroup, Razorfish, TMP Worldwide, Universal McCann Interactive, Weber Shandwick and Wunderman / Y&R.

About F/m

F/m Acceleration, the parent company to F/m Funds and F/m Investments, empowers growth and independence for boutique, lift out, and overseas asset managers. F/m Acceleration provides institutional-grade investment systems, business operations, and marketing support so talented portfolio managers can focus on what they do best: managing investments and delivering performance. F/m Investments and F/m Funds provide advisors and institutional investors with access to innovative investment strategies.

About Sondhelm Partners

Sondhelm Partners helps asset managers, wealth managers and fintech companies attract investors and build brands through marketing, public relations and sales strategies. The firm also helps connect asset managers with strategic partners resulting in mergers, fund adoptions and subadvisory. Websites are often designed for performance, timely content and lead generation.

For More Information

For more information, please contact Dan Sondhelm, CEO, Sondhelm Partners 703-597-3863 or email him.