Frank Serebrin

Content Marketing Director

Frank Serebrin is the Content Marketing Director for Sondhelm Partners. Frank leads Sondhelm Partners’ strategic and creative content and marketing services, including writing, graphic design, website design and development, and branding. He develops client messaging, thought leadership articles, video production, and other content for our asset management and wealth management clients. Frank has more than 25 years of financial services marketing experience.

He joined Sondhelm Partners in 2017 to nurture and polish hidden gems and build leads, conversations, and revenue. Many of the websites he has spearheaded have earned industry awards for their content, design, clarity, ease of navigation, and performance speed.

Before Sondhelm Partners, Frank led marketing teams for top-tier global mutual fund firms, including ING Investment Management (now Voya), AIM Investments (now Invesco), and Morgan Stanley.

Despite the resources available at large firms, Frank sought a new challenge. He believed he could make a more substantial impact on boutique asset managers and wealth managers. These smaller entities could benefit from his counsel and expertise in developing growth strategies.

Frank holds an MBA from Northeastern University in Boston, Massachusetts, and a BA in Journalism from the University of Minnesota.

Frank is a marketing guy. Clear messaging is critical. Jargon is his enemy. White space is his friend. Client asset growth is his goal.