How Public Relations Builds Credibility and Visibility

Proactive Strategy for Asset Managers

As part of our public relations practice, Sondhelm Partners can help asset managers and fund managers like you develop a long-term public relations strategy that focuses on telling your story and building relationships with national print and broadcast, financial advisors, and regional news publications.

We specialize in public relations for the asset management and fund management industry and take a proactive approach in persuading journalists that you have a great story to tell about your funds. When we get a targeted reporter interested, some interviews can happen by phone. Others can happen in in-person meetings where reporters live, like New York.

To help with PR, we can also help fund managers and advisors write and place articles with your name in the byline in major news publications. Some publications syndicate your content so it appears on other major websites.

In addition, where appropriate, we create press releases for “hard news,” such as new personnel and product offerings, on your behalf.

Media Training

We offer workshops and ongoing coaching to help strengthen the way executives tell your story through exercises and on-camera simulated interviews.

The objective: you should be able to take control of the interview, control your body language, deliver your message, and present yourself with confidence, intelligence, and trust — even when a reporter asks the wrong question.

As part of our ongoing public relations process for asset managers, we provide you with feedback after each interview, and follow-up to maximize coverage.

Speaking Opportunities

Your fund management firm may also benefit from speaking at industry conferences that help you get in front of your targeted audience.