We won two awards last night at the 2025 Institutional Asset Manager Service Provider Awards in London—Best Placement Agent and Best Third-Party Marketing Firm.

Best Placement Agent makes it three years in a row. Best Third-Party Marketing Firm is two straight years. We were also shortlisted for Best PR and Communications Firm in 2023 and 2024.

Back-to-back wins don’t happen by accident. They come from showing up consistently for clients, understanding what boutique managers need, and doing the work that helps them stand out in a crowded market.

Here’s what three years taught us: boutique firms can’t compete with big firms on marketing budgets. They win by being specific, targeted, and relentless about reaching the investors who get what they’re building. That means knowing each manager’s unique story, building visibility through smart marketing and PR, and making the right investor introductions at the right time.

“We’re grateful for the trust our clients place in us and proud to see that consistency recognized,” said Dan Sondhelm, CEO of Sondhelm Partners. “Our team shows up every day focused on helping managers tell their stories and build real connections with investors.”

“We enjoy our Institutional Asset Manager Service Provider awards at the end of each year, usually marking the approach to the Christmas festivities,” said Beverly Chandler, Managing Editor of Chandler Publishing, the publisher of Institutional Asset Manager, ETF Express, and Wealth Adviser. “Many congratulations to our winners who represent the best in the crucial role of providing services to the institutional investment community.”

The awards ceremony happened at the Royal Thames Yacht Club in Knightsbridge. Chandler Publishing puts on the event each year to recognize service providers making an impact in institutional asset management.

Sondhelm Partners works with boutique and emerging managers across mutual funds, ETFs, private equity, and other strategies. Our job is helping these firms break through the noise, connect with the right investors, and grow their assets under management.

Want to learn more about how we help managers build their brand and reach qualified investors? Visit www.sondhelmpartners.com.