Is content still king? This article reveals whether AI-generated material could unseat it and how you can maintain your online presence in today’s changing world.
Tag: Content Marketing
The Six Biggest Mistakes Marketers Make in Using AI to Create Content
Many asset managers love how artificial intelligence (AI) can create lots of content quickly, efficiently, and cheaply. However, AI-produced content has substantial drawbacks. This article details the six biggest mistakes asset managers make in using AI for marketing and what to do about it.
Content Marketing, Digital Marketing, and Public Relations: An Integrated Marketing Approach for Asset Manager Growth
When content marketing, digital marketing, and public relations work in harmony, they support and reinforce each other to achieve more ambitious financial company promotional goals than any single approach. This article explains how the power of three brings everything together.
Pitch Books for Asset Managers
Most boutique asset managers, hedge fund managers, and wealth managers know the pitch book is a basic building block for new client acquisition. But they have little idea on how to build their book. Here are best practices for creating a great pitch book to tell your story.
Asset Managers Agree, Brand and Reputation are Critical Factors in Growth
Part 3 of a 3-part series focuses on reputation and branding to help boutique asset managers increase their visibility and authority so their story gets heard.. This article was summarized from our recent webinar, in collaboration with UMB Fund Services, “Pandemic, Strategic Plans and Growth” which shares actionable insights from industry leaders going all-in on growth in 2022.
Asset Managers Must Make a Commitment to Content
As an asset manager, if you aren’t committed to producing timely content, your sales team is likely working harder than they have to. I spoke with Emilie Totten at Synthesis Technology about the trends.
18 Content Marketing Best Practices
Content done well can drive traffic, leads and prospects along the sales funnel to satisfied, referral-providing clients. How do you start?
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