The results your digital marketing program delivers are only as good as the quality of your content and the relevancy of the people you’re trying to reach.
Tag: Digital Marketing
Why Institutional Asset Managers Must Become Social Media Savvy
If your firm isn’t using social media in its marketing mix, you’re missing out on a valuable, cost-effective resource institutional investors are increasingly relying on to aid in their investment education and due diligence processes. Four Out of Five Institutions are “Social Media Savvy” According to a Greenwich Associates study, 79% of institutional investors use… Read more »
Wooing RIA Gatekeepers: The “VIP Approach”
A growing number of fund companies realize that Registered Investment Adviser (RIA) firms are the future of the intermediary business. This is a challenge for fund distribution teams, since traditional product-focused email marketing campaigns and wholesaler “greet, meet and eat” strategies that work in broker/dealers don’t align with a business model where fiduciary responsibilities, rather… Read more »
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