Phaedra Perkins lays out the top 2 barriers to success on LinkedIn and strategies for overcoming them for asset management and investment firms. She also threw in a little lagniappe (Cajun for “a little something extra”) about #SEO!
When used strategically, LinkedIn can help asset managers build relationships, strengthen your brand and reputation, and increase your visibility and credibility. It can also help you attract leads. But if you are just scrolling down your news feed, you are missing out.
Here are 12 action items your firm can take right now, or aspire to over time, to take advantage of this most impactful social platform.