Public Relations: Turning “Buzz” into New Business

As the number of boutique asset managers have proliferated over the years, it’s getting harder for even the best-performing shops to gain traction among advisors and institutions. While your firm’s direct marketing efforts are critical for generating inflows, an effective way to build the kind “buzz” around your firm that generates additional leads is through… Read more »

Thought Leaders vs Influencers in Asset Management – What’s the Difference?

You’ve probably heard that becoming a thought leader may help raise your personal and professional stature within the industry. It’s important because you become the go-to person on a topic. Thought leaders are traditionally recognized experts and an authority on a particular subject matter—and therefore have a large loyal following. Advisorpedia picked up Milin Iyer’s latest article.

Liberty Street Funds Wins Best Mutual Fund Website

The Web Marketing Association recently awarded Liberty Street Funds with the “Best Mutual Fund Website” in the 2022 Internet Advertising Competition. Sondhelm Partners is proud to have developed the websites.

Public Relations in Today’s Digital World

Asset managers looking to elevate their firm’s brand and credibility should consider reevaluating their media relations strategy to maximize potential for visibility and AUM growth. Milin Iyer’s article was recently published in Advisorpedia.

Public Relations in Today’s Digital World

If you’ve been implementing strategies to elevate your asset management firm’s brand and credibility, but haven’t elevated your media relations strategy, your firm may not be maximizing its potential for visibility and AUM growth. Here are tips for a public relations strategy in a digital world.

Why PR and SEO Should Go Together

PR and SEO have very similar objectives, particularly authority. But an increasing number of asset managers are realizing that a good PR strategy coupled with a good SEO strategy can ensure your firm’s content is actually found by the people who actually want it.