Financial services companies are all about the numbers. So why are so many so bad about tracking marketing metrics and evaluating results? This guide cuts through clutter and confusion and provides a complete list of marketing metrics financial firms should track.
Tag: websites
Why Websites Not Created Mobile-First Are Wrong and How to Make Them Right
Too many asset managers don’t create their websites for smartphones first. They prioritize desktop design and overlook mobile users. This is not good. Mobile-first design is important because more than half of all website traffic now comes from smartphones.
Liberty Street Funds Wins Best Mutual Fund Website
The Web Marketing Association recently awarded Liberty Street Funds with the “Best Mutual Fund Website” in the 2022 Internet Advertising Competition. Sondhelm Partners is proud to have developed the websites.
12 Ways to Strengthen Your Asset Management and Mutual Fund Websites
How can you tell whether your website is helping or hindering your efforts? A good way to start is to evaluate its effectiveness by candidly answering 12 key diagnostic questions
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