Why Asset Managers Should Embrace Digital Marketing – Webinar replay

Do you have a good story to tell? Do you blast emails to investors, either inconsistently or not at all? If so, you may be interested in the replay of our recent webinar designed to help you understand how marketing automation (also called digital marketing) is different (and better) than blast emails – and why most sales teams prefer it.

Many asset managers say it’s like email marketing on steroids.

Specifically, you will learn how tracking leads and taking action can drive more assets:

• Understand why open and click rates are considered vanity metrics and are not actionable.
• Learn who are your most engaged prospects.
• Analyze the digital engagement of specific prospects prior to a phone call.
• Determine who visited your website in real time.
• Discover how behavior based emails can successfully move prospects through your digital sales funnel.
Predict when specific clients may be redeeming assets and specific prospects may be ready to buy.

The webinar was held on Tuesday, November 19th at 11am et. Here is the replay: