Category: In The News

Advisors No Longer Value Traditional Ads, Here’s How to Reach Them

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New Fuse Research found advisors place more value on media commentary and live events than traditional advertising. Dan Sondhelm opined in FundFire on how PR, content, and thought leadership help managers get noticed.

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An Institutional Consultant Merged With Cerity. Now Some Pension Clients Are Backing Away.

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PE buys your consultant. Now who are they working for? Two pension funds just asked that question out loud. Dan Sondhelm was quoted in Barron’s on what’s driving it.

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What Is an Asset Manager?

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Who needs one, how they get paid, and why the label matters less than what they do for your money. Dan Sondhelm opined for the Wall Street Journal Buy Side.

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RayJay Signs Marketing Deal with HR Trade Group

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The firm will receive priority booth access at conferences and co-author and co-brand marketing materials in exchange for an annual fee. Dan Sondhelm opined for this Ignites article.

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Asset Manager Consolidation Continues as Structural Shifts Reshape Industry

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Fee compression, shrinking fundraising, and LP consolidation are reshaping asset management. Scale is winning, but boutiques with differentiation still have a place. Dan Sondhelm shared his perspective in this CIO Magazine article.

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More Feedback, Fewer Problems: Fund Shops Amp Up Performance Discussions

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Fund shops are rethinking how often they talk to employees about performance. Dan Sondhelm shared his perspective on how firm size shapes the conversation in this Ignites article.​​​​​​​​​​​​​​​​

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Sondhelm​ ​Partners​ ​Shortlisted for Three Hedgeweek ​EU​ ​Awards​ ​2026

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Sondhelm​ ​Partners​ ​has​ ​been​ ​shortlisted​ ​for​ ​the​ ​following​ ​categories​ ​at​ ​the​ ​Hedgeweek®​ ​EU​ ​Awards​ ​2026:

  • Marketing​ ​Agency​ ​of​ ​the​ ​Year
  • ​PR​ ​&​ ​Communications​ ​Firm​ ​of​ ​the​ ​Year
  • Third-Party​ ​Marketing​ ​Firm​ ​of​ ​the​ ​Year

This is quite an accomplishment!

Please vote for us in these three categories. The​ ​deadline​ ​for​ ​voting​ ​is​ ​Friday​, April 3, 2026​ ​(midnight​ ​GMT).

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New York Life Shakes Up Branding, Keeps Unit Names

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Retiring a beloved brand can quietly cost you more than you gain. Dan Sondhelm weighs in on this trend in Ignites.

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BlackRock​ ​Takes​ ​On​ ​Conspiracy​ ​Bots​ ​as​ ​Misinformation​ ​Risk​ ​Grows

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Ignoring​ ​misinformation​ ​used​ ​to​ ​be​ ​an​ ​option.​ ​Not​ ​anymore.​ ​FundFire​ ​explores​ ​why,​ ​and​ ​Dan​ ​Sondhelm​ ​is​ ​part​ ​of​ ​the​ ​conversation.​​​​​​​​​​​​​​​​ Read on.

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Dan Sondhelm Named Judge for 2026 Alternative Credit Awards North America

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Sondhelm Partners CEO Dan Sondhelm has been selected as a judge for the 2026 Alternative Credit Awards North America, hosted by Alternative Credit Investor.

The awards recognize the fund managers and service providers shaping the alternative credit industry across North America. Categories cover the full spectrum of alternative credit strategies, including direct lending, real estate debt, infrastructure debt, structured risk transfers, asset-backed finance, and CLOs.

Alternative Credit Investor is the leading global publication covering alternative credit, with readers spanning limited partners, general partners, and service providers worldwide.
The awards ceremony takes place April 14, 2026 at 583 Park Avenue in New York City.

Sondhelm Partners works exclusively with boutique asset managers, wealth managers, and fintech companies, helping them compete and grow through marketing, PR, and strategic partnerships.

For more information about the awards, visit the Alternative Credit Awards website.

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In The News Archives - Sondhelm Partners