Why Allocators Pass on You Before the First Meeting
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Most allocators decide whether to take you seriously before the first meeting. Dan Sondhelm explains what they find when they search your name, published in Uncorrelated Alts.
Category: In The News
Sondhelm Partners Shortlisted in Three Categories at the 2026 Hedgeweek US Awards
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Sondhelm Partners has been shortlisted for three awards at the 2026 Hedgeweek US Awards, one of the alternative investment industry’s most respected recognition programs.
The categories where we’re finalists:
- Marketing Agency of the Year
- PR & Communications Firm of the Year
- Third-Party Marketing Firm of the Year
We’re in strong company. In Marketing Agency of the Year, we’re shortlisted alongside BasisPoint Group, Mischa Communications, and Peregrine Communications. The PR & Communications Firm of the Year category includes Lyceus Group, Mischa Communications, and Peregrine Communications. And in Third-Party Marketing Firm of the Year, we join Agecroft Partners and Boldwater Partners.
For the second year in a row, Sondhelm Partners is the only firm shortlisted in all three marketing and sales categories. The third-party marketing nomination also gives us the chance to defend a title we’ve held since 2022, Third-Party Marketing Firm of the Year.
These awards matter to us because of who decides them. Winners are chosen by public vote from the Hedgeweek community. That means the votes come from fund managers, allocators, and the industry professionals we work alongside every day. Last year more than 8,000 votes came in across the service provider categories.
A shortlist like this comes from client work. Thank you to the boutique managers who trust us with their growth, and to our team for delivering it every day.
We’d Appreciate Your Vote
If you’ve worked with our team or followed what we do for boutique managers, we’d be grateful for your support. Voting takes less than a minute, and while you’re there you can vote for your favorite service providers across every category.
Voting is open now and closes Friday, August 14 at midnight.
Winners will be announced on October 8 at the Hedgeweek US Awards Reception in New York, following the Hedgeweek US Summit. Good luck to all the shortlisted firms.
Dan Sondhelm to Speak on the Fund Manager and Journalist Relationship at the Uncorrelated Summit
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Dan Sondhelm is joining a panel at the Uncorrelated Manager Growth Summit in New York on June 24, alongside fund managers and journalists, to discuss a relationship most emerging managers underrate: the one between a manager and the reporters who cover their market.
An allocator who hears your name looks you up before they reply. When a reporter has written about you, that search builds confidence. When nothing comes back, the meeting often never gets scheduled. The panel will get into how managers build these relationships and put them to work in a raise.
The summit is built for growth-stage and emerging managers across hedge funds, private equity, private credit, venture, real estate, crypto, and other private strategies. The day centers on capital formation, with LP investors, GPs, and capital-raising specialists leading sessions on positioning your fund, reaching LPs, getting through due diligence, and closing allocations. Attendance is complimentary for qualified managers and invited investors.
If you’re raising now or planning to, it’s a strong room to be in. Details and registration are on the Uncorrelated Manager Growth Summit page.
If you’ll be there, find Dan on the panel.
Advisors No Longer Value Traditional Ads, Here’s How to Reach Them
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New Fuse Research found advisors place more value on media commentary and live events than traditional advertising. Dan Sondhelm opined in FundFire on how PR, content, and thought leadership help managers get noticed.
An Institutional Consultant Merged With Cerity. Now Some Pension Clients Are Backing Away.
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PE buys your consultant. Now who are they working for? Two pension funds just asked that question out loud. Dan Sondhelm was quoted in Barron’s on what’s driving it.
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What Is an Asset Manager?
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Who needs one, how they get paid, and why the label matters less than what they do for your money. Dan Sondhelm opined for the Wall Street Journal Buy Side.
RayJay Signs Marketing Deal with HR Trade Group
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The firm will receive priority booth access at conferences and co-author and co-brand marketing materials in exchange for an annual fee. Dan Sondhelm opined for this Ignites article.
Asset Manager Consolidation Continues as Structural Shifts Reshape Industry
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Fee compression, shrinking fundraising, and LP consolidation are reshaping asset management. Scale is winning, but boutiques with differentiation still have a place. Dan Sondhelm shared his perspective in this CIO Magazine article.
More Feedback, Fewer Problems: Fund Shops Amp Up Performance Discussions
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Fund shops are rethinking how often they talk to employees about performance. Dan Sondhelm shared his perspective on how firm size shapes the conversation in this Ignites article.
Sondhelm Partners Shortlisted for Three Hedgeweek EU Awards 2026
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Sondhelm Partners has been shortlisted for the following categories at the Hedgeweek® EU Awards 2026:
- Marketing Agency of the Year
- PR & Communications Firm of the Year
- Third-Party Marketing Firm of the Year
This is quite an accomplishment!
Please vote for us in these three categories. The deadline for voting is Friday, April 3, 2026 (midnight GMT).
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