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Most multi-syllable fund firms don’t use their full name on products. Cleaner works better. But when you’ve built 85 years of brand equity, dropping half your name takes confidence. Dan Sondhelm explains the strategy in Ignites. Subscription required.
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We won two awards last night at the 2025 Institutional Asset Manager Service Provider Awards in London—Best Placement Agent and Best Third-Party Marketing Firm.
Best Placement Agent makes it three years in a row. Best Third-Party Marketing Firm is two straight years. We were also shortlisted for Best PR and Communications Firm in 2023 and 2024.
Back-to-back wins don’t happen by accident. They come from showing up consistently for clients, understanding what boutique managers need, and doing the work that helps them stand out in a crowded market.
Here’s what three years taught us: boutique firms can’t compete with big firms on marketing budgets. They win by being specific, targeted, and relentless about reaching the investors who get what they’re building. That means knowing each manager’s unique story, building visibility through smart marketing and PR, and making the right investor introductions at the right time.
“We’re grateful for the trust our clients place in us and proud to see that consistency recognized,” said Dan Sondhelm, CEO of Sondhelm Partners. “Our team shows up every day focused on helping managers tell their stories and build real connections with investors.”
“We enjoy our Institutional Asset Manager Service Provider awards at the end of each year, usually marking the approach to the Christmas festivities,” said Beverly Chandler, Managing Editor of Chandler Publishing, the publisher of Institutional Asset Manager, ETF Express, and Wealth Adviser. “Many congratulations to our winners who represent the best in the crucial role of providing services to the institutional investment community.”
The awards ceremony happened at the Royal Thames Yacht Club in Knightsbridge. Chandler Publishing puts on the event each year to recognize service providers making an impact in institutional asset management.
Sondhelm Partners works with boutique and emerging managers across mutual funds, ETFs, private equity, and other strategies. Our job is helping these firms break through the noise, connect with the right investors, and grow their assets under management.
Want to learn more about how we help managers build their brand and reach qualified investors? Visit www.sondhelmpartners.com.
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Salem Five Cent Savings Bank is expanding into private banking after 170 years. Dan Sondhelm shares insight on the opportunities, risks, and what to watch as they scale. Subscription required.
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Speed matters when markets move. Asset managers are building rapid-response teams to publish house views faster without tripping compliance. Michael Kuczkowski shared insight for FundFire’s article on this shift.
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A boutique ETF suite ditches its separate brand to reunite with its parent company name just as three new ETFs prepare to launch. The timing reveals a bigger shift. Dan Sondhelm weighs in on this topic in Ignites. Subscription required.
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Fund shops are bypassing advisors entirely, going straight to retail investors through TikTok campaigns and podcast hosts who can make their products go viral. Dan Sondhelm offers expertise in Ignites.
(Subscription required)
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Frontier drops its name for parent company Magellan Financial Group as it expands in North America. Dan Sondhelm shares his take on the move for Ignites.
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State Street filed for five new high-yield bond ETFs without its signature SPDR brand, creating “smart positioning opportunities” for distinct brand identities, Dan Sondhelm told Ignites.
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Sondhelm Partners has been named a finalist in the Firm Award – Public Relations Campaigns category for the ThinkAdvisor 2025 Luminaries Awards.
The recognition is for for two campaigns with KraneShares this year. The first promoted China’s market comeback. The second launched the KraneShares Global Humanoid and Embodied Intelligence ETF (KOID) over the summer. Both campaigns landed coverage in CNBC, Fox Business, Barron’s, WSJ, and other national outlets.
“Our team knows how to translate complex investment stories into coverage that resonates,” said Dan Sondhelm, CEO of Sondhelm Partners. “Working with partners like KraneShares who trust us to push boundaries makes campaigns like this possible.”
“This year’s finalists stand out for their leadership, innovation, and dedication to creating lasting, positive impact,” said Janet Levaux, editor-in-chief of ThinkAdvisor.
We’re up against Lyceus Group, Certified Financial Planner Board of Standards Center for Financial Planning, Gregory, and Greenrose Communications in the Public Relations Campaigns category.
ThinkAdvisor’s Luminaries Awards are in their fifth year. This year saw record participation. The awards recognize firms and individuals driving innovation in financial services. An independent panel picks the winners, who’ll be announced December 4, 2025, at the New York Hilton Midtown.
You can see the complete list of finalists on the ThinkAdvisor Luminaries Awards page.
Sondhelm Partners helps boutique asset and wealth managers attract investors and build brands through marketing, public relations, sales enablement, and strategic partnerships.
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We have news to share. After being shortlisted in three categories, Sondhelm Partners took home the award for Third-Party Marketing Firm of the Year at the 2025 Hedgeweek US Awards.
This year’s competition was competitive. Over 8,000 votes poured in across all service provider categories, showing how engaged our industry community is. To come out on top in that environment is meaningful.
Earlier this year, we shared that Sondhelm Partners had been shortlisted across three categories – something no other firm achieved:
Being the only firm recognized across all three marketing categories told us something about the breadth of what we deliver for hedge fund clients. Winning in third-party marketing validates the specialized expertise we’ve built in this space.
This award reflects the trust our clients place in us when they need results that go beyond traditional marketing approaches. Third-party marketing requires a different skill set – deeper industry relationships, nuanced messaging strategies, and the ability to represent fund managers authentically to institutional investors.
The 8,000+ votes cast this year show how seriously our industry takes these recognition programs. To earn this win in such a competitive field is important to our team.
To everyone who voted, worked with us, or supported our journey – thank you. Your confidence in what we’re building drives us to keep pushing boundaries in alternative investment marketing.
Last night’s awards ceremony at Convene on Park Avenue brought together 150+ industry professionals for networking and celebration. The shared commitment to excellence reinforced why events like these matter.
Congratulations to all the winners and shortlisted firms. The talent level across every category was strong, and we’re honored to be part of this community.
If you’re a hedge fund or alternative investment manager looking to expand your reach, we’d like to talk. Set up a strategy session and let’s explore what’s possible.
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