In The News Archives - Sondhelm Partners

Category: In The News

Sondhelm Partners Shortlisted for Two 2026 Private Equity Wire Awards Related to Growing AUM

Posted August 28, 2026 by Dan Sondhelm

Sondhelm Partners has been shortlisted for two categories in the Private Equity Wire US Awards 2026, both centered on growing AUM: PR & Communications Agency of the Year and Capital Introductions Service of the Year.

Private Equity Wire has run its awards program since 2006, covering fundraising, portfolio performance and service provision across private markets. The winner in each category is decided by an industry-wide vote among GPs, LPs and service providers.

That distinction matters. The people voting see this work firsthand, and they know what separates strong results from a good pitch.

The PR nomination points to the media relations, content and digital marketing work that earns attention, starts conversations with investors, and builds the brand behind it. For capital introductions, it’s the placement work our team runs, matching managers with investors whose mandates fit.

Thank you to the team behind both nominations, and to the clients who trusted us with their story and their fundraising. The recognition belongs to the results we built together this year.

This is the second time Sondhelm Partners has made the shortlist for PR & Communications Agency of the Year, after being shortlisted in 2024. The firm won Best Placement Agent at the 2024 awards.

Sondhelm Partners is shortlisted for PR & Communications Agency of the Year alongside ASC Advisors, H/Advisors, Ovis Creative and Peregrine Communications. In Capital Introductions Service of the Year, the shortlist also includes Asante Capital Group, Monument Group and Rede Partners. Good luck to all of them.

Voting opens August 20 and runs through September 16. If you’d like to support Sondhelm Partners in either category, you can vote here. The ballot covers other categories too, so feel free to support your favorite service providers while you’re there.

A Strategic View On Marketing ETFs

Posted August 11, 2026 by Dan Sondhelm

Most ETF sponsors build the product first and ask who it’s for later. Dan Sondhelm sat down with Bill Hortz for Financial Advisor Magazine to explain why that order kills launches, and what actually works instead. Read on.

Why Allocators Pass on You Before the First Meeting

Posted July 22, 2026 by Dan Sondhelm

Most allocators decide whether to take you seriously before the first meeting. Dan Sondhelm explains what they find when they search your name, published in Uncorrelated Alts.

Sondhelm Partners Shortlisted in Three Categories at the 2026 Hedgeweek US Awards

Posted July 14, 2026 by Dan Sondhelm

Sondhelm Partners has been shortlisted for three awards at the 2026 Hedgeweek US Awards, one of the alternative investment industry’s most respected recognition programs.

The categories where we’re finalists:

Marketing Agency of the Year
PR & Communications Firm of the Year
Third-Party Marketing Firm of the Year

We’re in strong company. In Marketing Agency of the Year, we’re shortlisted alongside BasisPoint Group, Mischa Communications, and Peregrine Communications. The PR & Communications Firm of the Year category includes Lyceus Group, Mischa Communications, and Peregrine Communications. And in Third-Party Marketing Firm of the Year, we join Agecroft Partners and Boldwater Partners.

For the second year in a row, Sondhelm Partners is the only firm shortlisted in all three marketing and sales categories. The third-party marketing nomination also gives us the chance to defend a title we’ve held since 2022, Third-Party Marketing Firm of the Year.

These awards matter to us because of who decides them. Winners are chosen by public vote from the Hedgeweek community. That means the votes come from fund managers, allocators, and the industry professionals we work alongside every day. Last year more than 8,000 votes came in across the service provider categories.

A shortlist like this comes from client work. Thank you to the boutique managers who trust us with their growth, and to our team for delivering it every day.

We’d Appreciate Your Vote

If you’ve worked with our team or followed what we do for boutique managers, we’d be grateful for your support. Voting takes less than a minute, and while you’re there you can vote for your favorite service providers across every category.

Vote for Sondhelm Partners

Voting is open now and closes Friday, August 14 at midnight.

Winners will be announced on October 8 at the Hedgeweek US Awards Reception in New York, following the Hedgeweek US Summit. Good luck to all the shortlisted firms.

Dan Sondhelm to Speak on the Fund Manager and Journalist Relationship at the Uncorrelated Summit

Posted June 17, 2026 by Dan Sondhelm

Dan Sondhelm is joining a panel at the Uncorrelated Manager Growth Summit in New York on June 24, alongside fund managers and journalists, to discuss a relationship most emerging managers underrate: the one between a manager and the reporters who cover their market.

An allocator who hears your name looks you up before they reply. When a reporter has written about you, that search builds confidence. When nothing comes back, the meeting often never gets scheduled. The panel will get into how managers build these relationships and put them to work in a raise.

The summit is built for growth-stage and emerging managers across hedge funds, private equity, private credit, venture, real estate, crypto, and other private strategies. The day centers on capital formation, with LP investors, GPs, and capital-raising specialists leading sessions on positioning your fund, reaching LPs, getting through due diligence, and closing allocations. Attendance is complimentary for qualified managers and invited investors.

If you’re raising now or planning to, it’s a strong room to be in. Details and registration are on the Uncorrelated Manager Growth Summit page.

If you’ll be there, find Dan on the panel.

Advisors No Longer Value Traditional Ads, Here’s How to Reach Them

Posted May 15, 2026 by Dan Sondhelm

New Fuse Research found advisors place more value on media commentary and live events than traditional advertising. Dan Sondhelm opined in FundFire on how PR, content, and thought leadership help managers get noticed.

An Institutional Consultant Merged With Cerity. Now Some Pension Clients Are Backing Away.

Posted May 6, 2026 by Dan Sondhelm

PE buys your consultant. Now who are they working for? Two pension funds just asked that question out loud. Dan Sondhelm was quoted in Barron’s on what’s driving it.

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