In the News


A Fundster Voice-For-Hire Starts His Own Shop

June 21, 2016

A longtime mutual fund industry-focused public relations and marketing specialist is setting out on his own. MFWire has learned that Dan Sondhelm recently founded Alexandria, Virginia-based Sondhelm Partners. Sondhelm previously spent 21 years at nearby SunStar Strategic, a PR and marketing agency focused on supporting asset managers (and other financial services firms.)

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Addressing Investors’ Emotions

March 08, 2016

Uncertainty from volatility often leads investors to make irrational decisions that they tend to regret once conditions move to a normal state. How can you better communicate with your clients to calm their fears and help them stay invested?

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Has Robo Advertising Lost Its Snark?

March 02, 2016

Now that robo advisors are growing up and the buzz has slowed, where do they fit into the wealth management landscape? How are these firms still trying to position and differentiate themselves versus each other? Dan Sondhelm, among other industry experts, weigh in.

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Advisor Roundtable: Communicating During Volatile Markets

March 01, 2016

Following a month of stocks bouncing around the market’s most recent bottom, SunStar Strategic clients participated in a Peer Roundtable to share their collective wisdom on how to best address investor concerns.

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What Financial Pros Can Learn from Donald Trump’s Communication Style

November 20, 2015

With the presidential election still a year away, we’re already waist deep in press coverage. Election 2016 promises “shock and awe” as the players rally for position. For many, the biggest surprise to date is real estate mogul and business dynamo Donald Trump’s meteoric rise to become the Republican Party’s frontrunner. Putting political preferences and personal opinions of The Donald aside, financial professionals can find much to learn by examining his communication techniques – the good, the bad and the ugly.

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11 Lessons to Learn from The Donald

August 31, 2015

Billionaire real estate developer Donald Trump has surprised everyone with his meteoric rise to become the Republican party’s front runner for 2016. This isn’t an endorsement of his politics but financial professionals can find much to learn by examining his communications techniques. Dan Sondhelm offers his thinking in this slideshow.

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