
October 13,
2025
State Street filed for five new high-yield bond ETFs without its signature SPDR brand, creating “smart positioning opportunities” for distinct brand identities, Dan Sondhelm told Ignites.
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October 13,
2025
Two KraneShares campaigns landed us a ThinkAdvisor Luminaries Award nomination. Complex investment stories turned into national coverage because we focused on what actually matters to journalists.
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October 13,
2025
Only one firm swept all three marketing categories at Hedgeweek Awards. Our winning formula challenges how hedge funds think about growth.
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October 06,
2025
Simple technical fixes can transform financial advisors’ online visibility in AI search engines, but most remain invisible due to basic oversights. Dan Sondhelm opined for Financial Planning.
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September 23,
2025
T. Rowe Price’s Theresa McLaughlin exited in June, just months before the firm’s active ETF brand push. Dan Sondhelm shares insights in Ignites.
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September 04,
2025
Most RIAs obsess over investment performance while wealthy prospects lose sleep over completely different problems—the disconnect is killing growth. Dan Sondhelm shares insights in Financial Advisor Magazine.
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September 01,
2025
When your existing products hemorrhage assets, most firms retreat. VanEck is doing the opposite, doubling down with a bold new approach that could reshape everything. Dan Sondhelm weighs in on this topic in With Intelligence.
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July 24,
2025
Sondhelm Partners is shortlisted in three categories at the 2025 Hedgeweek US Awards – the only firm nominated across all marketing disciplines. Vote for us by August 8th.
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July 15,
2025
Four placement agents secured coveted spots, but the real competition begins now. Which firm will dominate alternative credit’s biggest night in November?
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June 05,
2025
Midsize fund managers face a brutal reality: they can’t match big firms’ marketing budgets, yet branding determines survival. Dan Sondhelm weighs in on this topic in Ignites.
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