In the News


Yoga Is the New Golf at Industry Conferences

March 25, 2025

Golf used to dominate industry conferences, but now conference goers are just as likely to pack their yoga mats as their golf clubs. And some conferences have gotten even more creative with the activities planned for attendees. Dan Sondhelm commented on the shift for Ignites.

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New Name, New Plan? Promoting SSGA ETF – Without ‘Apollo’

March 04, 2025

State Street Global Advisors may have to pivot its marketing strategy for its new private-credit ETF after agreeing to drop “Apollo” from its name. Ignites turned to Dan Sondhelm to discuss how this rebranding might affect investor perceptions and market positioning.

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A Win That Shows How Financial Communication Is Changing

March 03, 2025

Fund Intelligence Awards honors excellence in financial communication at New York’s Metropolitan Club. Sondhelm Partners and KraneShares demonstrate how clear storytelling triumphs over technical complexity in modern investment marketing.

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Sondhelm Partners Nominated for 3 Hedgeweek European Awards

February 21, 2025

Sondhelm Partners has been nominated in three high-profile categories. Find out how you can vote to support us.

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Greek and Roman gods evoked fear, awe and envy. Their names now control trillions of dollars of your money.

February 12, 2025

An article in Pensions & Investments explains why so many crypto companies turn to mythology for their brand names. In it, Dan Sondhelm, founder and CEO of Sondhelm Partners, shares some insights. Read on to find out more.

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F/m Beefs Up ETF Roster with a New Dozen

January 29, 2025

F/m Investments launches 12 new ETF strategies. With Intelligence turned to Dan Sondhelm for insights on the ambitious move into specialized fixed-income and small-cap markets.

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Sondhelm Partners Wins Best Asset Management Third Party Marketing Company 2024 Award

January 03, 2025

Wealth & Finance International, a trusted global publication, presents the Private Equity and Venture Capital Awards, recognizing industry leaders and innovators who have contributed to private equity and venture capital firms. Find out about the latest award earned by Sondhelm Partners.

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Financial Industry Veteran Dan B. Sondhelm Recognized in Marquis Who’s Who

December 10, 2024

For over 120 years, Marquis Who’s Who has recognized America’s most accomplished professionals. Find out why this financial marketing expert earned his place in the prestigious directory.

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Sondhelm Partners Celebrates Wins at the 2024 Institutional Asset Manager Awards

December 05, 2024

Sondhelm Partners has been recognized at the 2024 Institutional Asset Manager Awards by Chandler Publishing! We proudly received awards for Best Third-Party Marketing Firm and Best Placement Agent and were also shortlisted for Best PR & Communications Firm. Find out more.

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Sondhelm Partners Shortlisted for Best Communications and PR Firm at Fund Intelligence Awards 2025

November 26, 2024

Sondhelm Partners has been shortlisted for Best Communications and PR Firm at the 2025 Fund Intelligence Operations & Services Awards. Find out more about this honor.

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