In the News


State​ ​Street​ ​Drops​ ​SPDR​ ​Label​ ​for​ ​New​ ​ETF​ ​Batch

October 13, 2025

State​ ​Street​ ​filed​ ​for​ ​five​ ​new​ ​high-yield​ ​bond​ ​ETFs​ ​without​ ​its​ ​signature​ ​SPDR​ ​brand,​ ​creating​ ​“smart​ ​positioning​ ​opportunities”​ ​for​ ​distinct​ ​brand​ ​identities,​ ​Dan​ ​Sondhelm​ ​told​ ​Ignites.​​​​​​​​​​​​​​​​

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Sondhelm Partners Named Finalist for ThinkAdvisor 2025 Luminaries Awards

October 13, 2025

Two KraneShares campaigns landed us a ThinkAdvisor Luminaries Award nomination. Complex investment stories turned into national coverage because we focused on what actually matters to journalists.

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We Won! Third-Party Marketing Firm of the Year at the 2025 Hedgeweek US Awards

October 13, 2025

Only one firm swept all three marketing categories at Hedgeweek Awards. Our winning formula challenges how hedge funds think about growth.

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How One Small Tweak Can Boost Advisor Search Visibility

October 06, 2025

Simple technical fixes can transform financial advisors’ online visibility in AI search engines, but most remain invisible due to basic oversights. Dan Sondhelm opined for Financial Planning.

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T. Rowe Marketing Head Exits Before Major Brand Push

September 23, 2025

T. Rowe Price’s Theresa McLaughlin exited in June, just months before the firm’s active ETF brand push. Dan Sondhelm shares insights in Ignites.

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Why Story Beats Digital For RIA Growth With Wealthy Clients

September 04, 2025

Most RIAs obsess over investment performance while wealthy prospects lose sleep over completely different problems—the disconnect is killing growth. Dan Sondhelm shares insights in Financial Advisor Magazine.

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VanEck to Try Active with India ETF

September 01, 2025

When your existing products hemorrhage assets, most firms retreat. VanEck is doing the opposite, doubling down with a bold new approach that could reshape everything. Dan Sondhelm weighs in on this topic in With Intelligence.

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We’re Triple Nominees at the 2025 Hedgeweek US Awards

July 24, 2025

Sondhelm Partners is shortlisted in three categories at the 2025 Hedgeweek US Awards – the only firm nominated across all marketing disciplines. Vote for us by August 8th.

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Sondhelm Partners Makes Shortlist for Placement Agent of the Year

July 15, 2025

Four placement agents secured coveted spots, but the real competition begins now. Which firm will dominate alternative credit’s biggest night in November?

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MSIM, Russell Top Midsize Managers Brand Rep List

June 05, 2025

Midsize fund managers face a brutal reality: they can’t match big firms’ marketing budgets, yet branding determines survival. Dan Sondhelm weighs in on this topic in Ignites.

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