18 Content Marketing Best Practices for 2018
July 17, 2018
Content done well can drive traffic, leads and prospects along the sales funnel to satisfied, referral-providing clients. How do you start?
In the News
Why Knowing Who is Visiting Your Website is Important
July 03, 2018
Most firms review vanity website metrics such as visits and page views to look for visitor patterns. Smart firms now realize WHO is visiting and how engaged they are with your content may be more valuable.
3 Ways to Boost Your Salespeople’s Results
June 18, 2018
A case can be made that salespeople have the toughest job in an asset management firm. Yet, some firms still manage to compound the sales team’s difficulties by not providing what they need most, which is real marketing support.
How the ETF Giants beat active managers at their own game
June 06, 2018
The ETF giants’ latest mutual fund-killing trick is free management of ETF portfolios — perhaps the seeds of a massive freemium model. Dan Sondhelm and other industry professionals offered their insights for this article.
Replay available for “Actionable Items for Marketing Success” webinar
June 01, 2018
Foreside hosted Sondhelm Partners and SunStar Strategic, who provided best practices when it comes to your brand, social media, and content creation of your marketing collateral. Participants heard ideas on what an asset manager can do to make a difference in the next six months, tips for content development, how firms can get in front of the media and best practices for successful asset growth.
3 Strategies to Manage a Crisis
May 30, 2018
A crisis and its accompanying reputational damage can be caused by many different factors but it’s how the organization responds to the crisis that determines the extent of the damage.
How Your Email Marketing Reputation Can Hurt You
May 21, 2018
For investment firms and financial advisors who rely on email marketing to grow their businesses, their digital reputation may be sabotaging their marketing efforts. Yes, if you do any level of email marketing, you develop a reputation. And, that reputation can have a major impact on the effectiveness of your marketing efforts. If you have a bad reputation, there’s a strong likelihood your emails won’t make it to the inboxes of your target audience.
Development 8 Ways Marketers Can Get Portfolio Managers to Say “Yes”
May 14, 2018
One common challenge marketers face is getting your portfolio managers to say “Yes” to participating more often in the sales and marketing process. Here are some tips.
Sondhelm Partners to Present in Foreside Webinar on Growth Strategies for Mutual Funds
May 10, 2018
Dan Sondhelm will be part of a panel discussion about growth strategies for mutual funds and asset managers. The webinar, entitled “Actionable Ideas for Marketing Success” will focus on ways to enhance visibility and credibility and better look the part of a firm looking to compete for assets.
5 Email Marketing Mistakes and What to Do Instead
April 30, 2018
Despite the growing popularity of social media and texting, email marketing remains a highly effective way to communicate with prospects and clients, which is why most boutique asset managers and fund firms engage in email marketing at some level. For firms that have been doing it for a while, email marketing is fairly straightforward. They set up their workflows and campaigns, add new promotions and fresh content and then send out their regular newsletter. However, if they aren’t paying attention to some of the key elements of effective email marketing, their efforts may be for naught. By avoiding these five common mistakes, your firm could realize significant improvements in return.
Connect
