October 23, 2017
Does a proactive public relations campaign make sense for financial advisors? Jay Coulter, influencer from The Resilient Advisor podcast, interviewed Dan Sondhelm on how to establish yourself as a thought leader
October 18, 2017
Sondhelm Partners, a firm that helps asset managers, mutual funds and ETF’s grow, announced today that it has hired Milin Iyer as Public Relations Director. Iyer brings 8 years of experience in positioning, public relations, and thought leadership for financial services firms.
October 13, 2017
Instead of secretly hoping one takes another job, consider four strategies that may motivate them to succeed and assume greater accountability for their results.
October 11, 2017
Regulators and the industry may finally have come around to recognize the difference between fees that matter and fees that shouldn’t matter. The word de jour is “clean,” as in “clean shares.” You’ve probably read one too many articles.
October 04, 2017
An effective way to build the kind of “buzz” around your firm that generates leads and builds brands is through the savvy use of public relations.
September 25, 2017
Financial advisors are strengthening their marketing, not because of robo-advisors, but because these traditional advisors want to aggressively compete. And they believe they have a strong value proposition for women.
September 07, 2017
For websites, boutique asset managers are often at a competitive disadvantage compared to bigger firms with deep pockets and large digital marketing teams. The good news, however, is that it doesn’t take a huge investment of capital or time to create a robust website that enables advisors and institutional investors to research your products, your investment processes, and your team. Employing seven cost-effective strategies can create a better user experience that can help generate leads—and increase inflows.
September 05, 2017
In the most recent Ultimus Client Summit, mutual fund industry attendees seized opportunities to gain expert advice on topics that resonate with many within the industry. One topic in particular, Real World Marketing, hit home as expert panelists shared stories and advice regarding the environment of marketing for mutual funds. Dan Sondhelm shared his insight on the panel.
August 31, 2017
If you can establish yourself as an expert in your industry, potential clients and customers will inherently trust you more – and equally beneficial, bloggers and reporters will also respond to you more warmly if you’re seen as an industry leader. Interested in becoming more of a thought leader in 2018? Dan Sondhelm and other marketing gurus share their best ideas.
August 16, 2017
If your firm isn’t using social media in its marketing mix, you’re missing out on a valuable, cost-effective resource institutional investors are increasingly relying on to aid in their investment education and due diligence processes.
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