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Over the past few months, I’ve received several “cold swag” gifts – boxes of delicious cookies and a pound of gourmet coffee. Then these vendors barraged me with follow up emails. I wonder whether the return on investment of these cold-swag campaigns justifies their costs. And under what situations should they be used? Dan Sondhelm’s recent article was picked up in Advisorpedia.
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Investing in tactics can help, but your firm will be better off by encouraging greater flexibility and participation among those who can play a more effective role in delivering your message to the marketplace. Here are four suggestions to start this process. Dan Sondhelm’s recent article was picked up in Advisorpedia.
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Deal the latest in a flurry of acquisitions across the industry. Dan Sondhelm opined for this Traditional Fund Intelligence article.
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How can you tell whether your website is helping or hindering your efforts? A good way to start is to evaluate its effectiveness by candidly answering 12 key diagnostic questions. This article was published in 3PM.
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Sondhelm Partners collaborated with Ultimus Fund Solutions on a webinar entitled, “Growing strategically through mergers, fund acquisitions, subadvisory and lift outs.” Dan Sondhelm will discuss why asset managers have embraced this growth strategy and the current trends to help you be part of stronger opportunities. This webinar is exclusively for clients of Ultimus Fund Solutions.
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Asset managers are increasingly depending on content to engage with institutional investors, and some are experimenting with new formats and mediums to communicate. Dan Sondhelm opined for this FundFire article.
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Who would you hire – a person who said they “made cold calls” or “generated $10m in production through cold calls.” The answer is obvious. Use these strategies to upgrade your firm’s story around results, not just process. Dan Sondhelm’s recent article was picked-up in NASDAQ.
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In their struggle for visibility and engagement, asset managers are beginning to realize there is very little to differentiate themselves, which is why an increasing number of firms are turning their focus to timely content. Dan Sondhelm’s article was picked up in Advisorpedia.
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Some asset managers are “doubling down” on their commitment to research, insights, and timely content that examines the issues that matter most to institutional investors. From a business perspective, why does content matter? Dan Sondhelm opined for this FundFire article.
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Sales are the lifeblood of asset managers. Why then do many firms actually prevent sales from happening? Granted, it may not be an overt or conscious effort, but many firms are actively impeding their own sales efforts. Dan Sondhelm’s article was picked up in Advisorpedia.
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