Prioritizing Your Digital Marketing Wish List
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Since the COVID-19 crisis began, many boutique asset managers have scrambled to “catch up” to their tech-savvy competitors, as published in Advisorpedia.
Category: In The News
COVID-19 is Accelerating the Need for a Digital Marketing Transformation
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COVID-19 is Accelerating the Need for a Digital Marketing Transformation. This is Dan Sondhelm’s latest contribution for Advisorpedia.
Enhancing Communications in a Stay-At-Home World
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The twin slams of the spread of the Coronavirus and the first bear market in a decade have created the most challenging environment for asset managers since the Great Recession. This article by Dan Sondhelm was published in Advisorpedia.
COVID-19 Volatility Puts Active Fixed Income to the Test
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Flows into active fixed income strategies face headwinds as the COVID-19 market shock produces large performance dispersions, and long-term trends like the low-yield environment and a shift to passive continues. What should institutional asset managers do to keep their clients? Dan Sondhelm opines for FundFire.
‘Inboxes Overfloweth’: How to Stand Out in a Stuffed Mailbox
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With the coronavirus pandemic keeping fund workers at home, sales teams must work harder to make sure their e-mails stand out in advisors’ crowded inboxes. Dan Sondhelm shares his best practices in Ignites.
Hedge Fund Launches Plunge, Liquidations Surge amid Pandemic
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It has become more difficult grow and scale a hedge fund business, with more closures than launches in recent years – and 2020 looks likely to only accelerate the trend, according to recent data. If you build it, investors won’t necessarily come, according to Dan Sondhelm who shared his Insight for this article.
Read More (Subscription required).
17 Things A Great Financial Advisor’s Website Should Have
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Five top financial marketing experts discuss 17 things a great financial advisor’s website should have. Dan Sondhelm discusses owning a niche, committing to timely content, earning news coverage and a meeting scheduling tool in this article.
What Will Reopening Look Like?
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Brush up on your people skills, because they’re going to be the most important part of your practice — not the numbers. Dan Sondhelm was included in Capital Group’s recent article.
Read More. (Subscription Required)
Does Your Investment Story Need an Overhaul?
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Some asset managers believe that performance is the story. But it’s not. It’s the attention-grabbing headline that your core investment narrative must always be proving, whether it’s on the pages of a commentary or your web site, spoken by a portfolio manager in a webinar or video, or summarized in a sales presentation – as published in Nasdaq.
Boutique Asset Managers Weathering the Storm
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Our latest report provides a revealing picture of the competitive state of active asset managers which, despite the many death notices that have been written, are very much alive and kicking. Dan Sondhelm sat down (virtually) with industry innovation guru Bill Hortz to discuss the key findings, surprises and concerns.
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