Many boutique asset managers couldn’t or wouldn’t invest more on digital marketing. And this neglect has come back to haunt them.
Tag: Digital Marketing
For Asset Managers, COVID is Accelerating the Need for a Digital Marketing Transformation
Emerging from the crisis successfully will test the resilience of every asset manager and challenge their assumptions about how to best allocate resources as the industry recovers.
Forced to do business online, fund groups adapt digital marketing strategies during pandemic
With the emergence of social distancing and limitations on gatherings industry watchers say money managers must get creative with outreach, education. Dan Sondhelm shared his thoughts with Fund Intelligence.
Six Strategies to Strengthen Your Digital Marketing
The results your digital marketing program delivers are only as good as the quality of your content and the relevancy of the people you’re trying to reach.
Why Institutional Asset Managers Must Become Social Media Savvy
If your firm isn’t using social media in its marketing mix, you’re missing out on a valuable, cost-effective resource institutional investors are increasingly relying on to aid in their investment education and due diligence processes. Four Out of Five Institutions are “Social Media Savvy” According to a Greenwich Associates study, 79% of institutional investors use… Read more »
Wooing RIA Gatekeepers: The “VIP Approach”
A growing number of fund companies realize that Registered Investment Adviser (RIA) firms are the future of the intermediary business. This is a challenge for fund distribution teams, since traditional product-focused email marketing campaigns and wholesaler “greet, meet and eat” strategies that work in broker/dealers don’t align with a business model where fiduciary responsibilities, rather… Read more »
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