In the News


BNY Chops ‘Mellon’ in Rebrand

June 18, 2024

BNY has rebranded, dropping the “Mellon” from its name and adopting a new logo, as the company looks to evolve its operating model. Dan Sondhelm opined for this article.

Read More


Upgrading PR Strategies for Outcome-Driven Impact

June 18, 2024

Struggling to get your story heard in today’s crowded financial marketplace? Discover the 13 most damaging yet overlooked PR pitfalls hurting boutique firms. Dan Sondhelm shares his insights with Bill Hortz.

Read More


Sondhelm Partners Wins Best Third-Party Marketing Award 2022-2024 from Hedgeweek

June 07, 2024

Alexandria, VA — June 7, 2024 — Sondhelm Partners, a firm dedicated to helping boutique asset managers build brands and raise capital, proudly announces its latest victory as the winner of the Third-Party Marketing Firm of the Year category at the Hedgeweek US Emerging Manager Awards 2024. The firm secured an impressive 31.9% of the… Read more »

Read More


Replay Now Available for Mastering Manager Database Profiles and Content Marketing to Catch the Eye of Investors

June 05, 2024

Watch the replay of our webinar with Patricia O’Donnell and Dan Sondhelm to learn proven strategies for optimizing your database profiles and content marketing to attract and retain investors.

Read More


Is Your Website Stifling the Growth of Your Wealth Management Firm?

June 03, 2024

In the following sections, we’ll explore how each component of your website contributes to this ongoing process. Our recent insights article was picked up in Advisorpedia.

Read More


How Financial Advisors Can Capitalize on the “Money in Motion” Era

June 03, 2024

Advisors must adopt a proactive and multifaceted approach to seize the opportunities presented by the money-in-motion era and attract and retain clients. Our recent insights article was picked up in Advisorpedia.

Read More


Shops Find New Ways to Forge Advisor-Wholesaler Bonds

May 15, 2024

To attract and keep advisors, emerging strategies are enhancing advisor-wholesaler bonds through personalized communication and community integration. Dan Sondhelm offers key insights in this Ignites article.

Read More


Sondhelm Partners Shortlisted for Fund Marketer of the Year at With Intelligence Mutual Fund & ETF Awards 2024

May 08, 2024

The Awards celebrate excellence in fund leadership, sales, marketing, and performance, marking an important accolade within the traditional asset management industry.

Read More


Blurring Lines Between Institutions & RIAs Means Opportunities For Emerging Managers

May 02, 2024

In Dan Sondhelm’s latest contribution to Emerging Manager Monthly, discover how the blending of marketing and sales strategies for RIAs and institutional investors offers new growth avenues for emerging managers.

Read More


How Financial Advisors Can Seize Opportunities in the “Money in Motion” Era

April 19, 2024

According to YCharts, an alarming 75% of clients have left or contemplated leaving their advisors. Explore the strategies to attract and retain clients in our latest insights article, as featured in Advisor Perspectives.

Read More