The Six Biggest Mistakes Marketers Make in Using AI to Create Content

Many asset managers love how artificial intelligence (AI) can create lots of content quickly, efficiently, and cheaply. However, AI-produced content has substantial drawbacks. This article details the six biggest mistakes asset managers make in using AI for marketing and what to do about it. Read more »

Three Strategies to Manage a Crisis

Negative incidents can impact a company’s reputation, costing it millions. Most large companies have teams and procedures to respond to them. However, reputational damage can devastate smaller firms, especially those managing other people’s money. This guide explains how they can plan for crises. Read more »

How Marketing Coaches Can Benefit Financial Firms

Marketing coaches are often confused with fractional chief marketing officers (fractional CMOs), marketing consultants, and freelance marketing support. However, they are not the same things. This guide explains what marketing coaches do and how they can help financial companies achieve their promotional and sales goals. Read more »

AI Search for Asset Manager Marketing Is Trending

Artificial Intelligence (AI) has changed how investors find and use information about asset managers and all things financial. This article explains how AI complements—and differs from—Google in search capabilities for investors and asset managers. Read more »